Jeff Lamberton and Dr. John and Morgan Lamberton are dedicated to the humane breeding, training, and racing of champion homing pigeons.  Through their website and other media, they provide thoughtful science-based information to fanciers all over the world by sharing their positive approach to the sport of racing pigeons and practical loft management strategies.  Their website, BLOGS, VLOGS and DVDs are  designed to preserve, improve, promote and advance the Global Sport of Racing Pigeons.  They believe that racing pigeons are highly intelligent birds that can develop strong bonds and intimate relationships with people.  They believe that racing pigeons are extremely loyal, and through their unique abilities, mirror the very best human values regarding the importance of home and family since racing pigeons will fly hundreds of miles under the most adverse weather conditions to reach their home.  They believe that racing pigeons have a deeply spiritual quality and should be valued, managed, nurtured and protected in the most respectful and pristine manner possible.  They support the basic loft management standards promoted by the American Racing Pigeon Union's Loft Certification Program and Code of Ethics.  Lastly, Jeff Lamberton and Dr. John Lamberton strongly believe that racing pigeons can provide people from all over the world with extremely diverse cultural backgrounds with a common, meaningful and personally rewarding hobby.